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  • Industry News:

    Loyalty360 Interview, Ian Di Tullio, Director-Loyalty Marketing, Air Canada 

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    Loyalty360 Interview: Danielle Anderson, Director of Digital Experience, Harris+Hoole

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Ketchup Agency Honored with Gold and Silver Stevie® Awards

A part of the International Business Awards, “The Stevie® Awards”, was originally named after the Greek name Stefanos, which means “crowned.” In keeping with the… Read More

Small Businesses Need Loyal Customers Too: Mobelio to the Rescue

Ensuring repeat purchases and gaining loyal customers is essential for any brand or company to thrive. But, loyalty programs that drive this profitable engagement can be costly to implement, especially… Read More

Rewardle Dons Wearable Tech for Next Loyalty Frontier

Wearable technology devices have yet to saturate societies, and many smart phone users still remain skeptical about the benefits.  Now, some users in Melbourne are getting the point –… Read More

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Tracking the Purchase Journey for Smartphones and Tablets in the UK, Romania, Belgium and Russia

How do shoppers in different markets research a major purchase like a smartphone or tablet? How does their behaviour differ by country? That was the question we set out to answer in this cross-country study where investigating smartphone and tablet… Read More

Glorious Goodwood Never Fails to Engage Customers in a Memorable Experience

For more than 200 years, thoroughbreds have been racing at Goodwood Racecourse in West Sussex, England, about 60 miles from London. This iconic five-day race meeting is a customer attraction like no other for racing fans in England and throughout Europe. Affectionately… Read More

Mobile Retailing: It’s not Just for Technology and Books

M-commerce is well established in a number of sectors, but retailers in other categories have been slower to adopt it. As more people turn to smartphones to research and buy, what should retailers do to catch up? One upcoming category… Read More

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What You're Saying

How interesting to hear that loyalty rewards account for 1/3 of vacations. I thought I’d share some complementary consumer traveler…
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Evan and I started Ciceron together almost 20 years ago, and he’s as smart now as he was then. Great…
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It is important to optimize your website for the mobile devices as well as for the tablets. The future of…
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