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  • Industry News:

    Loyalty360 Interview, Ian Di Tullio, Director-Loyalty Marketing, Air Canada 

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    Loyalty360 Interview: Danielle Anderson, Director of Digital Experience, Harris+Hoole

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Ketchup Agency Honored with Gold and Silver Stevie® Awards

A part of the International Business Awards, “The Stevie® Awards”, was originally named after the Greek name Stefanos, which means “crowned.” In keeping with the… Read More

Small Businesses Need Loyal Customers Too: Mobelio to the Rescue

Ensuring repeat purchases and gaining loyal customers is essential for any brand or company to thrive. But, loyalty programs that drive this profitable engagement can be costly to implement, especially… Read More

Rewardle Dons Wearable Tech for Next Loyalty Frontier

Wearable technology devices have yet to saturate societies, and many smart phone users still remain skeptical about the benefits.  Now, some users in Melbourne are getting the point –… Read More

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Insights from the New GfK French Truck Tire Panel

I have been working with retail panels for 14 years, but something I experienced recently marks a “first” in my career. GfK is now tracking truck tire sales in southwest Europe. We started in the UK in 2012 and then… Read More

Tracking the Purchase Journey for Smartphones and Tablets in the UK, Romania, Belgium and Russia

How do shoppers in different markets research a major purchase like a smartphone or tablet? How does their behaviour differ by country? That was the question we set out to answer in this cross-country study where investigating smartphone and tablet… Read More

Glorious Goodwood Never Fails to Engage Customers in a Memorable Experience

For more than 200 years, thoroughbreds have been racing at Goodwood Racecourse in West Sussex, England, about 60 miles from London. This iconic five-day race meeting is a customer attraction like no other for racing fans in England and throughout Europe. Affectionately… Read More

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What You're Saying

Home decor apparel is the best way to decorate your dream home and plan new things. You can also have…
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How interesting to hear that loyalty rewards account for 1/3 of vacations. I thought I’d share some complementary consumer traveler…
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Evan and I started Ciceron together almost 20 years ago, and he’s as smart now as he was then. Great…
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