• CMO Challenge: Leveraging Internal and External Communities

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Knowing How to Respond to Voice of the Customer Programs Leads to Greater Brand Loyalty

Truly listening to customers is such a crucial imperative for loyalty marketers everywhere. But, truly listening won’t do any good for a brand’s customer engagement/customer… Read More

Comarch Lends Helping Customer Loyalty Hand to Brussels Airlines

Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty prop­osition and supplement its existing Lufthansa Miles & More loyalty program with a new… Read More

Customer Retention a Chief Concern Among Loyalty Marketers

Wouter Meeuwisse is the CEO and founder of Stampwallet, a company founded in 2014 in Curacao, a Caribbean island near the coast of Venezuela. Stampwallet is a smart wallet for customer… Read More

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U.K.’s Government as a Platform Initiative Making Progress

The U.K. government has been delivering on its Government as a Platform initiative for the past few years. But what exactly is it? The official definition is "Government as a Platform is a new vision for digital government; a… Read More

Decoding the German fashion Social Network

Big brands, glossy magazines, celebrities and lavish advertising campaigns have traditionally set the agenda in the fashion industry. But with the rise of social media, a medium that is by its nature democratic, the rules about what defines a trendsetter… Read More

Digital Transformation Going Slowly for Local U.K. Authorities

Local governments are generally not considered “early adopters” when it comes to technology. Citizens tend to be the ones who use the latest technology, then almost have to force local governments and agencies to finally begin using it.… Read More

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What You're Saying

Your regression statistics are misleading and not accurate statements.  Your comment regarding a p-value of .83 makes no sense. Sorry…
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Your regression statistics are misleading and not accurate statements.  Your comment regarding a p-value of .83 makes no sense.
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we are involved in helping clients in an emerging market to improve on their customer experience delivery through multi-year transformation.…
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