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  • Loyalty Insights:

    Loyalty360 Interview: Danielle Anderson, Director of Digital Experience, Harris+Hoole

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Will Apple “Pay” Off With Customers?

During Tuesday’s major Apple press conference−where it announced two new versions of the iPhone 6 (4.7 inches and 5.5 inches), along with the Apple Watch−Apple CEO Tim… Read More

Virgin Atlantic Unveils Plan for Future Growth; Customer Experience a Primary Focus

Virgin Atlantic has announced plans for future growth and success with a focus on both its network and customer experience. Leveraging its joint venture with Delta, Virgin Atlantic plans to… Read More

Value Your Customers, Keep Your Customers

Loyalty isn’t just about the perks; it’s about the relationship. A recent study from Queensland University of Technology in the Journal of Retailing and Consumer Services… Read More

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Regional Report: Customer loyalty in the Philippines

The Customer Strategy Network (CSN) was formed in 2006 as a means to link customer marketing professionals in every point of the globe to share best practices, case studies, perspectives and more. The collective “on the ground”… Read More

Insights from the New GfK French Truck Tire Panel

I have been working with retail panels for 14 years, but something I experienced recently marks a “first” in my career. GfK is now tracking truck tire sales in southwest Europe. We started in the UK in 2012 and then… Read More

Tracking the Purchase Journey for Smartphones and Tablets in the UK, Romania, Belgium and Russia

How do shoppers in different markets research a major purchase like a smartphone or tablet? How does their behaviour differ by country? That was the question we set out to answer in this cross-country study where investigating smartphone and tablet… Read More

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What You're Saying

The increasing affordability and accessibility of loyalty technology is a great trend. But even smaller businesses should be careful to…
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This ultra low-price approach to merchandising shows that the road to retailing Hell is, indeed, paved with what appear to…
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Nice stuff..!! I would say the best way to make people know about our product or to advertise our products,…
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