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Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. With over 75,000 monthly visitors and 115,000 monthly page views to Loyalty360.org, and 650,000 followers collectively on Twitter, LinkedIn and Facebook, Loyalty360 is a prolific resource for loyalty, customer experience and brand/customer engagement strategy.
Loyalty360 offers you a roadmap to engaging customers and driving loyalty through research, reports, webinars, conferences, news, expert articles, multimedia and more. We pride ourselves on our ability to continuously deliver relevant and timely customer loyalty and engagement marketing best-practice perspectives and industry thought leadership on a variety of topics.
Loyalty360 is the loyalty marketer’s association, and we strive to provide our members with the tools and resources they need to initiate and improve their loyalty marketing, engagement marketing and experiential marketing efforts.
Loyalty marketing, engagement marketing, experiential marketing… no matter what you call it, it’s no secret that today, more than ever, companies need to create and nurture positive relationships with customers (and employees) in order to thrive.
Loyalty marketing today goes beyond traditional points and rewards programs. As companies continue to strive for the ultimate customer relationship, loyalty marketing is continually evolving to include engagement marketing, customer relationship management, experiential marketing, voice of the customer, data analytics and more. No matter the industry or size of a company, a loyalty strategy should be a top priority.
The current competitive landscape demands that marketers do more than just talk the talk to capture a loyal fan base; they must walk the walk by providing an outstanding customer experience. Building on engagement marketing efforts that encourage customers to talk about and communicate with a company, experiential marketing influences customers’ feelings and behavior.
Carried out well, experiential marketing efforts will positively impact brand awareness and brand image, drive sales and ultimately turn a customer into a loyal fan. Customer loyalty is a lifelong journey, beginning with engagement, influenced by the experience and ultimately secured with a brand’s loyalty marketing efforts.