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As CEO & CMO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.
Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).
Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.
Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information - Statistics from Xavier University. A recognized thought leader in loyalty marketing, Mark shares his expert insights with media worldwide. He is a regular contributor to Hotel Executive and 21st Century Business and has been featured in FoxBusiness, NBC News, ABC News, New York Times, Washington Post, 1to1 Magazine, MarketingSherpa, CRM Magazine and The PrePaid Press.
As an experienced market researcher and consumer insights expert, Emily has guided some of the most valuable brands in the world on their marketing strategies. At Loyalty360, Emily’s research and thought leadership provides organizations with an understanding of broad trends in the marketplace, helping them develop strategies for creating profitable and loyal customers.
Prior to joining Loyalty360, Emily held client services positions with The Nielsen Company, where she advised clients on measuring and optimizing advertising campaign effectiveness. Emily previously served as an account manager at NM Incite – a joint venture between Nielsen and McKinsey – helping brands measure and act on the chatter about them on social media. Prior to that, she honed her analytics skills as a research manager with Nielsen BuzzMetrics, a social media measurement solution, starting in 2007 when social media was in its infancy. In her time at Nielsen, Emily grew adept at packaging vast amounts of consumer and market data into easy-to-understand and actionable insights for clients, which makes her a valuable asset for Loyalty360’s members.
As the design director for Loyalty360, Christopher is focused on presenting loyalty marketing ideas, concepts and news to Loyalty360 members in a clear, informative and aesthetic fashion. Christopher also manages and coordinates Loyalty360's design initiatives from initial concept through production.
A graduate of the University of Cincinnati, College of Design, Art, Architecture and Planning (DAAP), Christopher has over 20 years experience as a graphic designer.
Prior to joining Loyaty360, Christopher owned Studio Equinox, a design firm in the United States Virgin Islands. A decorated veteran of the United States Military, Christopher is also an avid sailor with a 50ton Master Mariner License and a PADI Open Water SCUBA Diver license.
A veteran writer/reporter, Jim became Content Editor at Loyalty360 in February 2013. As Content Editor, Jim handles daily article writing assignments, online and print magazine articles, cultivating and maintaining brand contacts, thought leadership pieces, and editing of all Loyalty360 content. Jim began his career as a sportswriter at The Manchester (CT) Herald where he worked for five years. He then moved on to The Journal Inquirer, another daily newspaper in Manchester, CT where he worked as a news reporter for 13-plus years. In 2006, Jim became a Senior Writer at Multichannel Merchant Magazine. During his career Jim has covered everything from sports, to local and state news, business, lifestyle issues, written op-ed pieces and columns, and edited a plethora of articles.
He has been a runner his whole life, having run track in college at Marquette University, and continues to run today. A film addict, Jim counts Alfred Hitchcock as his favorite director and Claude Rains his favorite actor.