Loyalty Management

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Banking on Loyalty: A European Snapshot

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Put in the most simplistic terms, loyalty programs are so valuable because customer satisfaction drives better financial results for payment services providers. The success of these programs lies in the capability to improve the customer relationship to such an extent that it turns repeat business into infallible loyalty. In this omni-channel age, there are more consumer interaction points than ever before, but unless these interactions are both viable for, and tailored to meet, the requirements of both the individual and the particularities of their market, interactions won’t equate to successful customer engagement. Though often aggregated and viewed under…

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