Loyalty Management

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How to Create Loyal Customers from your Website

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Customer loyalty is perhaps the most important metric to measure a business’ success by, be it online or offline. Nurturing loyalty among your customers is a wise strategy, especially when considering the fact that it costs 7 times more to acquire a new customer than to retain one. With this in mind it’s important to focus your attention to the loyalty of customers, your own customers, and how you can use them to drive your business profits. What distinguishes your average corner shop from successful companies is that the latter have a structured approach to generating loyal customers…

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