Loyalty Management

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How to Engender Greater Loyalty Through Using Your Promotional Marketing Channels?

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The proliferation of customer channels, driven by technological developments, have given brands more ways to reach a customer or prospect than ever before. Promotional marketing has been completely transformed by the multi-channel environment, opening the door for brands to become a much larger part of an individual customer’s life, interacting with them through the wealth of different touchpoints. Consumers today are spoilt for choice, so brands must be prepared to work much harder if they want to ensure the customer base remains loyal and engaged. Understanding how to successfully execute promotions through the evolving landscape is vital. With…

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