Loyalty Management

Type

Is There a Loyalty Model?

Back To Results
Industry experts, rife with hopeful optimism in the early days of CRM and customer loyalty programs, thought CRM was the ultimate tactic to clinch and sustain a personal rela tionship with their customer. They did not consider the breadth and depth of fundamentals we now know are necessary to achieve customer loyalty. Nearly a generation ago, the Peppers & Rogers Group invented the term “1-to-1 Marketing” to illustrate the importance of customer relationships. Their route to customer loyalty success follows the following four steps: Identify (the most profitable customers) Differentiate (acknowledge their status) Interact (develop a dialogue with…

Please log in or register for a FREE online account to view this content.

Existing Members

Auto-login on future visits

Forgot your password?

Register Now

Your free online account lets you:

Read full articles and post comments, view multimedia and poll results, access job postings and post your resume, receive our weekly newsletters and much more!

Register Now