Loyalty Management

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Relevance that Unlocks the Returns of Traveller Rewards

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People are travelling more frequently and further than ever before. In crowded and competitive markets, companies wanting to share in this growth must optimise services for new, savvy customers who demand experiences shaped around their needs. As a new survey by Collinson Latitude reveals travel reward programmes influence purchasing decisions for 74 per cent of customers, so surely such programmes are a key focus for brands wanting to gain a competitive edge? The survey, which questioned more than 4,000 travellers on their reward programme experiences suggests that the travel industry isn’t making the grade. The stark headline is that travel…

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