Loyalty Management Magazine

Peter Zajonc

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Recent Articles

  • It’s Snowing Big Data: Targeting Trails to Reach Audiences

    As another year comes to an end and while many of you are fine-tuning your 2016 marketing plans, we wanted to take a moment to reflect on key data trends for... Read More

  • Looking Outside of Your Loyalty Program Data – And Into Customers’ Share of Wallet

    You know your house file data well, and how much loyalty program members spend with you.  It’s a value stream that keeps your business thriving.  But... Read More

  • Looking Outside of Your Loyalty Program Data for Insight

    Truly effective loyalty programs get their members to spend more, as George Clopp and I noted in our previous article Unveiling the Personality of ‘the Other 80%’ of Your... Read More

  • Unveiling the Personality of ‘the Other 80%’ of Your Customers

    As our colleague Laura Gardiner mentioned in her article last month, How Benchmarking Brings Valuable Insight to Your Loyalty Program, we’ve determined that the majority of the brands... Read More