Loyalty Management Magazine

Jim Tierney

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Recent Articles

  • Acxiom TV Targets Personalized and Digitized Customer Engagement

    When a medium becomes digital, it becomes addressable at the household level, and then it becomes a growth market for Acxiom. That is according to Rick Erwin, president and general... Read More

  • A Shared Values System Powers Commitment to Superb Customer Experience at Publix

    Every brand wants to have an internal culture that extolls shared values that permeate the entire company and the entire customer experience. That’s what exists at Publix Super... Read More

  • Former Delta Air Lines Social Manager Talks About the Power of Customer Engagement

    Former Delta Air Lines customer service executive Jerry Fletcher knows a little something about the power of social media, evidenced by the fact that he helped Delta become the only... Read More

  • Simplicity at Hertz Means Great Customer Experience

    Many marketers, intentionally or not, complicate matters that often lead to unfulfilling customer experiences. Keeping things simple and easy to follow for customers usually always leads to memorable customer... Read More

  • Wheaton | Bekins Revamps Customer Experience

    For Stephanie Linville, Director, Market Intelligence, Quality & Training at Wheaton World Wide Moving | Bekins Van Lines, redesigning a customer survey has led to compelling customer experience insights in the... Read More

  • How Does QVC Stay on Top of the Customer Loyalty/Customer Experience 

    QVC knows a little something about memorable customer experiences, acquiring and retaining customers, and driving significant brand loyalty. In its 27-year history, QVC, the world’s leading video... Read More

  • eBags.com Seeks Differentiation Through Customer Loyalty

    An enticing, attractive, and thoroughly rewarding customer loyalty program can go a long way toward forging a key point of differentiation for any brand. And for Peter Cobb, Founder/EVP... Read More

  • Forging Emotional Bonds: Hilton’s Customer-centric Culture

    It’s always interesting for brands to hear what other brands are doing or thinking about the state of marketing, customer loyalty, customer engagement, technologies being used to reach... Read More

  • Hospitality Triggers Customer Loyalty at Hwy 55 Burgers, Shakes & Fries

    Everyone wants to be happy, and everyone wants a memorable experience wherever they go. At Hwy 55 Burgers, Shakes & Fries, those two aspirational goals come together in a seamless,... Read More

  • Passionate Customers Lead to Supreme Brand Loyalty at Auntie Anne’s

    When Heather Neary, Vice President of Global Marketing for Auntie Anne’s – the world’s largest hand-rolled soft pretzel franchise – wears her company shirt accompanied by... Read More

  • Customer Loyalty at Bavarian Inn Lodge Is All About Creating Enjoyable Experiences

    Mission statements can often be an obligatory practice for many marketers that aren’t considered, in detail, on a daily basis.At the Bavarian Inn Lodge, located in Frankenmuth,... Read More

  • Family Atmosphere at Harley-Davidson Instills Brand Loyalty

    When anyone hears the name Harley-Davidson, it immediately evokes two things: A revered motorcycle and consummate brand loyalty.For Shonna Smith, Marketing Director & Experience Coordinator, Blue Spring Harley-Davidson in... Read More

  • Building Emotional Customer Engagement at FedEx

    Customer loyalty can’t be defined in a single sentence, especially for marketers hoping to create emotional connections and long-lasting relationships. At FedEx, customer loyalty goes far beyond Net... Read More

  • Content Quality Triggers Customer Engagement at Niemann Foods

    Technology will always change, but providing quality content can significantly enhance customer engagement and brand loyalty. That’s the premise for Niemann Foods. Niemann Foods, operating under the County... Read More

  • Arby’s Focuses on Measuring Right Data Points for Better Customer Engagement

    Analyzing volumes of customer data can be tedious and overwhelming for marketers. Focusing on what exactly a company measures within that data can significantly boost customer engagement and brand loyalty. ... Read More

  • Technology Sparks Kimpton Karma Rewards Loyalty Program

    Technology moves so fast these days that often marketers have to make difficult decisions on the fly. Stepping back and assessing those decisions thoroughly is a safer way to finding... Read More

  • Mobile-friendly Website Keeps Klein Tools On Top of Customer Engagement

    For Tom Barton, Product Marketing Manager for Klein Tools, being mobile-friendly keeps company officials in tune with optimum customer engagement that can lead to brand loyalty. Loyalty360 caught up with... Read More

  • Orange Leaf Frozen Yogurt Raising the Bar on Mobile Customer Experience

    Staying on top of rapidly moving technologies, especially ones related to mobile, can be a daunting task for any loyalty marketer. For Orange Leaf Frozen Yogurt, company officials have taken... Read More

  • Referrals and Loyalty Programs: The Missing Piece

    What is the missing piece from the classic marketing funnel? Everyone talks about turning loyalty into new customers. What’s missing is the arrow that you see in marketing... Read More

  • Expedia Builds Effective Products, Customer Engagement Follows

    True customer loyalty isn’t always about how fast a brand can innovate. Expedia officials believe there is another piece to the customer loyalty/customer engagement puzzle. Expedia CMO... Read More

  • How to Find the Best Airline Rewards Loyalty Programs

    There isn’t a perfect airline rewards loyalty program, but there are several that are more attractive to customers. U.S. News & World Report released its 2015 list of... Read More

  • Overstock.com: Growing Customer Loyalty Through a Great Customer Experience

    Talking about customer loyalty, customer engagement, and customer experience is one thing. Executing on these massively important customer engagement tools is another. At Overstock.com, President Stormy Simon is fully... Read More

  • Pizza Hut Receives Brand Loyalty Through Consumer Trust

    In a recent QSR benchmark study from InMoment, Pizza Hut was the only large brand that stood out for food satisfaction, value, and brand loyalty. Loyalty360 caught up with Doug... Read More

  • New Washington Redskins Loyalty Program Start of Long-term Customer Engagement Strategy

    Professional sports teams have become entrenched in customer loyalty, evidenced by such loyalty programs from the San Francisco 49ers, Miami Dolphins, Buffalo Sabres, San Diego Padres, and Sporting Kansas City. ... Read More

  • Dunkin’ Donuts Always Seeks Insights to Gain Deeper Customer Engagement

    Scott Hudler, Vice President of Global Consumer Engagement at Dunkin’ Brands, told Loyalty360 that marketers are bombarded with customer data that can be overwhelming. The key, Hudler believes, is... Read More

  • Inte Q Acquires Teleformix: Eyes Expansion of Customer Pay Loyalty Program Opportunities

    Steve Kietz, president of Inte Q, a leader in the loyalty and database marketing industry, is very excited about his company’s recent acquisition of Teleformix LLC, a leading... Read More

  • Wyndham Rewards Loyalty Program Wants to Know Who Plans a Better Vacation: Adults or Kids?

    Officials for the Wyndham Rewards loyalty program wanted to find out who plans a better vacation: Adults or kids. A new national study from global hotel loyalty program Wyndham Rewards... Read More

  • Find the Balance Between Transactional and Relational Loyalty Programs

    How do the best brands show their customers love? Chances are, if a customer is a big fan of a particular retailer, restaurant, airline, or hotel, he or she is... Read More

  • The Finish Line Goal: Provide a Friction-free Omnichannel Customer Experience

    If there is one thing that officials at The Finish Line realize, it’s that there is no finish line when it comes to customer engagement, customer experience, and... Read More

  • Personalized Content Drives Customer Engagement at Red Lion Hotels

    Red Lion Hotels Corporation prides itself on providing a unique and personalized customer experience. Everything about its Hello Rewards loyalty program revolves around meeting and exceeding customer expectations and desires. ... Read More

  • Wyndham Hotel Group Offers Simple, Compelling Customer Loyalty Advice: Listen to Your Customers

    The Wyndham Hotel Group stays on top of rapidly changing technologies to always provide the ultimate customer experience. But Noah Brodsky, Senior Vice President, Worldwide Loyalty and Engagement, Wyndham Worldwide... Read More

  • 10 Things Affluent Customers Really Want in Loyalty Programs

    Aspire Lifestyles  and the Luxury Marketing Council held a June webinar titled, “What Affluent Consumers Really Value in Customer Loyalty Programs.” During this webinar, Lori Byrne, SVP,... Read More

  • Safelite Auto Glass Finds Brand Loyalty through Customer Driven Philosophy

    For Kerry Hurff, Safelite AutoGlass AVP, Customer and Brand Technology, the company’s Customer Driven philosophy continues to create brand loyalty. Hurff talked to Loyalty360 about this and other... Read More

  • Aspire Lifestyles Keys Memorable Customer Experience with Tiered Concierge Structure

    For Aspire Lifestyles, differentiating the customer experience through the use of Concierge is its daily mission. A key component of the Aspire Lifestyles service model is providing its clients... Read More

  • Simple Customer Experience Leads to Rave Reviews for Viggle

    Viggle, the mobile entertainment marketing and rewards platform, is cashing in on its simplistic approach to customer experience that has captured the hearts and minds of millions of users. Via... Read More

  • InMoment’s Two New Customer Experience Tools Take Brands Beyond the Metrics

    InMoment, a customer experience optimization platform, is always trying to innovate around the customer. In keeping with that theme, the company recently launched two new and exciting tools: Global Text... Read More

  • Customer Experience at Johnny Cupcakes? It’s Like Your Birthday

    Founded by Earle in 2001, Johnny Cupcakes is a successful clothing brand that uses cupcakes as the prominent design motif of its merchandise, often replacing iconic symbols with cupcakes. The... Read More

  • Clutch CEO on the State of Loyalty Marketing

    Loyalty360 always wants to provide marketers commentary on current trends related to loyalty marketing. Ned Moore, co-founder & CEO, Clutch offered his unique and expert views on various topics related... Read More

  • Building Brand Loyalty With Customers: NCR Corp. Case Study

    NCR Corporation, a global leader in consumer transaction technologies, always wants to build brand loyalty by helping its customers/clients develop loyal customers. And for Jon Lawrence, NCR’s... Read More

  • Customer Engagement and Customer Experience Keys for USA Track & Field’s Loyalty Program

    In late January, USA Track & Field (USATF) celebrated the first anniversary of its highly successful loyalty program called USATF Rewards. USATF Rewards allows fans around the world to... Read More

  • Talking Customer Loyalty with Hilton Worldwide

    Officials at Hilton Worldwide know a little something about engaging customers and earning brand loyalty. It’s not something that you turn on and off. Creating and retaining customer... Read More

  • Aspire Lifestyles: A Customer Experience Company that Achieves through Concierge

    Through innovation, Aspire Lifestyles Americas has grown its Concierge service into more than just a customer service/fulfillment service. Aspire Lifestyles provides its clients with a marketing solution that drives... Read More

  • Sophisticated Direct Mail Delivers Customer Loyalty at Best Western

    Tammy Lucas, Managing Director, Marketing & Advertising, Best Western, and Debora Haskel, VP  Marketing, IWCO Direct  participated in an intriguing interview with Loyalty360 to discuss Best Western&rsquo... Read More

  • Today’s Concierge: The Marketing Platform Driving a Differentiated Customer Experience

    Mary Naylor, CEO of Aspire Lifestyles Americas, has been at the forefront of the Concierge industry since founding Capitol Concierge, the nation’s largest corporate Concierge service, in 1987. In... Read More

  • GameStop Seeks Brand Loyalty with Digital Customer Experience

    GameStop has never had a problem when it comes to customer engagement, customer experience, and brand loyalty. Now, it wants to further engage its loyal customers via digital technology. Loyalty360... Read More

  • Pandora Finds Customer Engagement Leads to Brand Loyalty

    Music streaming site Pandora is the No. 1 station in 14 of the top 15 local radio markets in the U.S., according to a 2014 study by IFPI. Pandora has a steadfast following... Read More

  • Brand Loyalty Vitally Important at Western Union

    Retaining loyal customers and adding new ones are two incredibly important strategic points for any marketer. Having a loyalty program that truly deepens existing customer relationships, while creating others, magnifies... Read More

  • It’s All About Customer Experience for Canadian Tire

    Shawn Stewart, Associate Vice-President, Loyalty, Canadian Tire participated in a riveting interview with Loyalty360 to discuss customer experience and what it means to his company. Who is the champion of... Read More

  • Customer Experience Means Shopper Experience at The Hershey Company

    Frank Jimenez, Senior Director, Insights Driven Performance and Retail Evolution, The Hershey Company, participated in an intriguing Q&A with Loyalty360 to discuss how Hershey views the customer/shopper... Read More

  • Thorntons Builds Excitement and Customer Engagement with Swipe & Score Sweepstakes

    Thorntons Refreshing Rewards customer loyalty program launched in March 2014 in Lexington and Nashville, and has been highly successful from a customer engagement perspective. On Dec. 30, Thorntons launched Swipe & Score... Read More

  • Customers Show Brand Loyalty at IHOP

    Customers at the International House of Pancakes (IHOP) show their brand loyalty every day, according to Kirk Thompson, Vice President of Marketing for IHOP. For them, IHOP is always top-of-mind... Read More

  • New Philanthropic Partnership for Choice Hotels Heightens Customer Engagement

    Jamie L. Russo, Vice President, Loyalty Programs for Choice Hotels International knows the value of customer engagement. And members of the Choice Privileges loyalty program voiced their opinions about wanting... Read More

  • Customer Experience Starts From Within at First Niagara Bank

    Providing an exemplary customer experience can and will differentiate any brand. In the banking world, First Niagara Bank has differentiated itself through a series of focused initiatives targeting customer engagement. ... Read More

  • Choice and Control Drive Customer Experience at Hilton Worldwide

    When you talk to Joshua Sloser, vice president of Digital Innovation at Hilton Worldwide, Customer Experience is always a key topic and overarching goal. Sloser shared with Loyalty360 his insights... Read More

  • InnSuites Hotels and Suites: Immediate Customer Feedback Fuels Engagement

    For Pamela Barnhill, President and COO of InnSuites Hospitality Trust (IHT) and InnDependent Boutique Collection (IBC) Hotels, customer engagement is the key to everything in the hotel industry. “The... Read More

  • Marriott Rewards: Putting the Human Face on Social Media and Customer Engagement

    Michelle Lapierre, Senior Director Customer Experience and Social Media, Marriott Rewards, participated in an interview with Loyalty360 and offered a keen perspective on how the loyalty program leverages social media... Read More

  • Papa John’s CEO: Mobile Strategy Is a Key to Great Customer Experience

    Recently, the Papa John’s pizza chain announced that digital and mobile channels account for more than 50 percent of its total U.S. sales (delivery and carryout), making it... Read More

  • Safelite AutoGlass Exemplifies Customer Engagement and Customer-centricity

    Safelite AutoGlass exceeds most marketers when it comes to brand messaging, providing a customer-centric culture, leveraging key customer insights, and delivering memorable customer experiences. Direct evidence of Safelite’s... Read More

  • Customers No. 1 Priority at Aramark

    Aramark Corp., the food services and facilities management firm, walked away from the Loyalty360 Engagement & Experience Expo last month in Dallas with the Platinum award in the Customer-centric category... Read More

  • Faithful 49 Loyalty Program Off to Engaging Start for 49ers

    As the San Francisco 49ers desperately try and stay in the playoff picture as the regular season wanes toward completion, the team’s new loyalty program−Faithful 49&minus... Read More

  • Raley’s Keeps It Simple, Intuitive, and Compelling for Its Customers

    In the aftermath of the recession of the late 2000s, retailers across the country were faced with the challenge of examining how they could engage with customers in smarter ways... Read More

  • Single-minded Focus on the Customer Integral to U.K.’s Telefonica O2 Priority Moments Loyalty Program

    When Telefonica O2 UK (O2) launched its Priority Moments customer loyalty program two years ago, Mark Stevenson, the company’s Marketing Director of Priority and Sponsorship, was fully cognizant... Read More

  • “MAACO-VER” Complete as Customer Becomes Focal Point

    MAACO desperately needed a makeover when Jose R. Costa became president of the company about 19 months ago. The Charlotte, N.C.-based retailer was “very much a strong player,... Read More

  • The Advantages of a Customer Lifecycle Strategy

    With so much discussion centered on customer-centricity, customer engagement, and enhancing customer experiences, a hot industry topic related to those noble aspirations is the concept of a Customer LifeCycle program. ... Read More

  • Transamerica Focuses on Customer Experience to Drive Customer Loyalty

    Transamerica has had a busy year regarding its customer loyalty initiatives. Rich King, Director, Customer Experience, Transamerica – Investments & Retirement Division, participated in a compelling interview with Loyalty360 to... Read More

  • Cirque du Soleil Embodies Customer Engagement

    Cirque du Soleil might very well embody the meaning of the phrase customer engagement and serve as a beacon for experiential marketing. Connecting and engaging with customers on an emotional... Read More

  • BeautyKind.us Offers Very Unique and Personal Customer Experience

    BeautyKind.us is a new way to shop for beauty products that enables consumers to buy prestige makeup, skincare, fragrances, hair and nail products, and 5% of the purchase price of... Read More

  • Customer Experience Shared by All at Global Hotel Alliance

    Global Hotel Alliance, which took home two silver awards at the inaugural Loyalty360 CX Awards at the 4th Annual Loyalty360 Engagement & Experience Expo, holds a steady eye toward the... Read More

  • Technology a Cornerstone of Customer Friendly Sporting Kansas City

    Sporting Kansas City, champions of MLS (Major League Soccer) in 2013, has such a compelling and efficient technology system installed at its Sporting Park stadium that it has attracted fans from... Read More

  • Buffalo Sabres’ New Loyalty Program One More Piece to Make Fans Feel It’s Their Team

    The Buffalo Sabres launched a customer loyalty program called Sabres Fan Advantage, the third phase in a complete direct marketing overhaul, according to Scott Miner, the team’s Director... Read More

  • Kobie’s Thompson Moran Discusses Retail Trends, Customer Insights, State of the Marketplace

    Erica Thompson Moran recently joined Kobie Marketing as a Retail Advisory Consultant, bringing 20 years of experience in the retail marketing industry. Erica participated in a fascinating Q&A with... Read More

  • Bond Brand Loyalty Talks Customer Experience Vision, Impactful Frontline Behaviors

    Kelly Taggart, Director, Customer Experience, Bond Brand Loyalty participated in a fascinating Q&A with Loyalty360 to discuss a variety of trending topics in the loyalty industry. What... Read More

  • Choice Hotels Making Top Loyalty Program More Relevant to Customers

    The Choice Privileges customer loyalty program for Choice Hotels International surpassed the 20 million member global milestone in late May, and celebrated three consecutive years of placing in the Top 2 rankings... Read More

  • Pizza Patrón Uniquely Engages Mexican Customers

    For more than 20 years, Pizza Patrón has been committed to celebrating the diversity of the Latin culture. While most companies merely market to Hispanics, Pizza Patrón... Read More

  • Moosejaw CEO: Create a Brand That Customers Will Passionately Love

    Outdoor sporting goods and apparel merchant Moosejaw is known for its solid messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh. Customer engagement may be... Read More

  • BloomNation.com Founders Go All In; Loyalty Program Looms on the Horizon

    Online floral marketer BloomNation.com has made great strides in the past 18 months, and will soon be releasing an app for florists and a loyalty program looms large on the... Read More

  • Biggest Challenge Companies Face is Lack of Across-the-Board Involvement

    Loyalty360 had an opportunity to sit down with Paul Lacap, who is the Director, Product Innovation & Marketing Services at IC Group. Lacap is responsible for helping teams develop and... Read More

  • 49ers Seek Deeper Fan Engagement through Faithful 49 Loyalty Program

    As the San Francisco 49ers prepare for their first season in a new home–Levi’s Stadium−in Santa Clara, the iconic franchise has also launched a... Read More

  • Effective Rebranding Needs to Start with Internal Employee Engagement

    When Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, acquired Empathica last fall, it wasn’t clear then there would be a rebranding involved. “It... Read More

  • Focus on Exemplary Customer Service Propels Best Western

    Some companies might excel in one or two areas related to their customer loyalty programs and for most that is a notable achievement. But to excel across multiple loyalty categories,... Read More

  • Xerox Engaging Call Center Employees in Fun, Innovative Way

    The daily tasks of call center agents around the world may seem mundane to many, but to brand executives, they are the heart and soul of any successful company. Companies... Read More

  • Duffy’s Sports Grill Enhances MVP Loyalty Program through Highly Targeted Email

    Everyone wants to be an MVP, of course, but at Duffy’s Sports Grill that distinction has become a key component for the highly successful restaurant chain. Sandy Nelson,... Read More

  • Loyalty360 Interview: T.J. Gentle, President and CEO, SmartFurniture.com

    T. J. Gentle, President and CEO of SmartFurniture.com, participated in a scintillating interview to discuss his company’s proprietary prescriptive personalization application SmartProfile, pertinent metrics, and the... Read More

  • Universal Loyalty Card Can be a Game-changer for Merchants

    For Jack Kennamer, president of LOC Enterprises, LLC, the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards... Read More

  • Ford, Hyundai Top U.S. Customer Loyalty List

    When Loyalty360 interviewed Andrew Ashman, Global Consumer Experience Manager for Ford Motor Company, late last year he said the company had conducted a plethora of research to determine the best... Read More

  • Loyalty360 Interview: Michael Fisher, President, Yes Lifecycle Marketing

    Michael Fisher, President, Yes Lifecycle Marketing participated in an engaging Q&A with Loyalty360 to discuss the realities of Customer Managed Relationships and why CMR should be a priority... Read More

  • Q&A: Rick Ferguson Vice President, Knowledge Development, Aimia

    Rick Ferguson Vice President, Knowledge Development, Aimia participated in an intriguing Q&A in advance of the company’s webinar hosted by Loyalty360 titled, “Real Relationships,”... Read More

  • Referral Marketing Can Accelerate Customer Acquisition and Retention

    Chris Duskin, VP of Marketing & Services, Extole told Loyalty360 it’s harder and harder for brands to reach new audiences. But Duskin believes referral marketing can help accelerate... Read More

  • Loyalty360 Interview: Chris Duncan, CIO, Hooters of America

    Chris Duncan, CIO, Hooters of America told Loyalty360 that he wants to know what every customer likes and attempt to fulfill that desire. “We have a very loyal customer... Read More

  • Voice of the Customer Fills Caribou Coffee’s New Loyalty Program with Surprises and Delights

    Brands make emotional connections with customers through the heart, not the wallet. One year ago in an article titled, “2013 Predictions for the Customer Experience Industry,” Forrester Research said... Read More

  • Marketers Take Note: Here are Your Six Groups of Deal-Seeking Customers

    Many marketers use deep discounting and promotional strategies that can be damaging to brands and confusing to consumers. A new report from Experian Marketing Services, a global provider of... Read More

  • Jockey Seeks to Refine Loyalty Program

    The Jockey Rewards loyalty program was implemented in 1996, but Oldenburger-Henning says the program will be reviewed as well as current CRM efforts this year to refine the overall process... Read More

  • Chico’s Goal is for Omni-channel Customer Shopping and Buying Experience

    For Justin Tidmarsh, director of customer loyalty for women’s apparel merchant Chico’s, satisfying every customer need in every channel remains the company... Read More

  • Q&A: Gianluca Pogliani, Senior Director of Consumer Insights and Analytics, Luxottica

    Gianluca Pogliani, Senior Director of Consumer Insights and Analytics, Luxottica will be one of the featured speakers during a session at the 7th Annual Loyalty Expo, presented by Loyalty360 –... Read More

  • Q&A: JoAnn McCormack, Sr. Digital & Activation Manager, Novartis Consumer Health

    JoAnn McCormack, Sr. Digital & Activation Manager, Novartis Consumer Health will be one of the featured speakers during a session at the 7th Annual Loyalty Expo, presented by Loyalty360 –... Read More

  • Q&A: Barry Altland, Manager, Learning and Organizational Development, Community Health Centers, Inc.

    Barry Altland, Manager, Learning and Organizational Development, Community Health Centers, Inc., will be one of the featured speakers during a session at the 7th Annual Loyalty Expo, presented by Loyalty360 ... Read More

  • Patxi’s Pizza Uses Customer Data to Power Loyalty Program

    Since Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, launched a mobile loyalty program one year ago, there has been a noticeable uptick in customer... Read More

  • eBags Wins Customers Over on Loyalty

    As Peter Cobb, Founder/EVP Marketing, eBags.com told Loyalty360, customer engagement and providing a great customer experience equates to “the centerpiece of survival for a lot of us.... Read More

  • Beauty Resonates With Sephora Clients

    BEAUTY INSIDER launched in 2007 as a way of thanking clients with special products, exclusive events, and an all-access pass to personalized beauty. In 2009, Sephora launched V.I.B. [Very Important... Read More

  • EU eBay Stays on Top of Customer-centric Model

    For Eben Sermon, Director Relationship Marketing and Loyalty (EU) at eBay, maintaining and enhancing a companywide customer-centric focus is a daily and ongoing goal. Sermon says brands also need... Read More