Loyalty Management Magazine

Bryan Wang

Bryan Wang is a Director Marketing at Givex, the tehcnology provider powering many companies' first gift card and loyalty programs, and now solutions for every stage of their customers' journey

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Recent Articles

  • The Power of Information: How the UK’s top coffee chain used customer data to drive engagement and retention in a recession

    In 2009, the effects of the global recession were keenly felt in every consumer’s wallet. Costa knew they had customers who were very loyal to their brand, but... Read More