Loyalty Management

Type

Bridging the Gap Between B2B and B2C

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With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren’t we are all just human?  By this, I mean that we’re all driven by the same emotional connection and engagement both for personal consumption, and with the brands with which we do business professionally. There is little differentiation anymore about expectations for business whether as a consumer or business interaction.  As humans, we all expect equal treatment, personalization and…

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