Loyalty Management


Re-imagining Sephora’s BEAUTY INSIDER: A Loyalty 360 Interview with Sarah Choi

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In 2007 Sephora launched the BEAUTY INSIDER client loyalty program as a way of thanking clients with special products, exclusive events, and an all-access pass to personalized beauty. The program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for BEAUTY INSIDERS giving clients access to exclusive gifts, event invitations, and early access to select products.  And now the BEAUTY INSIDER loyalty program has taken another key step. Sarah Choi, VP of BEAUTY INSIDER, participated in a fascinating interview with Loyalty 360 CEO Mark Johnson to…

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