Loyalty Management


A Loyalty 360 Interview with Eben Sermon: eBay’s EU Marketing and Loyalty Director

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Eben Sermon, Director Relationship Marketing and Loyalty (EU) at eBay, participated in a riveting interview with Loyalty 360 CEO Mark Johnson. Sermon discussed several topics, including customer-centricity, the importance of engagement and use of new channels. Customer-centric Focus at eBay Sermon:  It’s a very customer-centric culture at eBay, with a clear expectation that every employee should work hard to be the customer and to build experiences our customers love. This is on the back of every pass of every employee in the company and that is what we are measured against. In marketing we invest heavily in research…

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