Loyalty Management

Type

A Loyalty 360 Interview with Eben Sermon: eBay’s EU Marketing and Loyalty Director

Back To Results
Eben Sermon, Director Relationship Marketing and Loyalty (EU) at eBay, participated in a riveting interview with Loyalty 360 CEO Mark Johnson. Sermon discussed several topics, including customer-centricity, the importance of engagement and use of new channels. Customer-centric Focus at eBay Sermon:  It’s a very customer-centric culture at eBay, with a clear expectation that every employee should work hard to be the customer and to build experiences our customers love. This is on the back of every pass of every employee in the company and that is what we are measured against. In marketing we invest heavily in research…

Please log in or register for a FREE online account to view this content.

Existing Members

Auto-login on future visits

Forgot your password?

Register Now

Your free online account lets you:

Read full articles and post comments, view multimedia and poll results, access job postings and post your resume, receive our weekly newsletters and much more!

Register Now