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Revamped Blockbuster U.K. Launches New Customer Loyalty Program

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U.K. Blockbuster has launched a new customer loyalty program – VIP Rewards – as part of a revamped business model after the company was acquired by Gordon Brothers Europe earlier this year. Malachi Simons, Head of Online & Customer Experience for Blockbuster, told Loyalty 360 that it’s been a year of “transition” for U.K. Blockbuster. “We were bought earlier this year by the retail experts Gordon Brothers Europe, who put a new management team in place led by Gary Warren, to revamp the business and bring new life to what is essentially a 25-year-old…

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