Loyalty Management

  • Auntie Anne’s Loyalty Program Exceeds Expectations

    Jim Tierney'; ?>

    Meredith Wenz, Director of Marketing for Auntie Anne’s, believes the company’s My Pretzel Perks loyalty program has far exceeded all expectations. Auntie Anne’s passionate... Read More

  • No Tricks, Just Treats: How to Keep Your Customers Coming Back for More

    Digital technology has fundamentally changed the rules of business. Expectations are skyrocketing, competitive landscapes are being reshaped, opportunities appear and disappear faster than ever before, established business models are becoming... Read More

  • Why Every Brand Marketer Must Dive into Digital

    For brand marketers who lack a direct relationship with consumers—including the consumer packaged goods, cosmetics, manufacturing and spirits industries—digital marketing continues to be experimental. Perhaps you... Read More

  • Increasing Customer Loyalty Through In-App Engagement

    Retail mobile apps are being adopted by shoppers at lightening speed, and the use of retail mobile apps rose by 174% in 2014 alone. Many of today’s tech-savvy shoppers aren... Read More

  • The Past, Present and Future of Gamification

    A solider will fight long and hard for a bit of colored ribbon – Napoleon Kramer, listen to me. I’m never gonna have a child. If I lose... Read More

  • Rethinking Gamification and How it Drives Positive Results for Your Brand

    Michael Guarente'; ?>

    Gamification is being redefined in the marketplace. Back in 2011, I attended an Epsilon loyalty event in which Amy Jo Kim, game designer and co-founder of Shufflebrain, was the keynote speaker.... Read More

  • Building Brand Advocates In The Connected Economy

    We are all in the loyalty business but there is a reality we must work around each day, ugly as this truth sounds: incentives alone do not build loyalty. ... Read More

  • Game On for Loyalty Marketers: Learning the Rules of Gamification to Drive Engagement

    Loyalty 360'; ?>

    Incorporating elements of game play into a person’s life usually begins at a very young age when a parent or caretaker turns a spoon into an airplane, and... Read More

  • Loyalty Reads: June 2013

    New & Interesting Reads in Customer Expereience, Engagement & Loyatly!   Creative Control: The Secret to Perfect Innovation  Author:  Brian W Bickford  Publisher:  CreateSpace Independent Publishing... Read More

  • 5 Questions for Loyalty 3.0 Author Rajat Paharia

    Loyalty 360'; ?>

    Rajat Paharia is widely recognized as the father of gamification, which applies the data-driven motivational techniques from video games to engage and motivate customers, partners, and employees. In his new... Read More

  • 6 Trends in Mobile Customer Engagement

    Loyalty 360, Loyalty 360'; ?>

    Mobile is an exciting, engaging, and seemingly ever-changing form of communication. There seem to be new ways of engaging customers via mobile every day. Below we take a look at... Read More

  • Gamifying Your Brand: Creating Loyalty Through Social Games

    Gamification is not considered a new concept, but it is getting quite a lot of attention recently. Numerous articles have been devoted to covering its effectiveness as a consumer engagement... Read More

  • Leveling Up Loyalty

    Loyalty 360'; ?>

    Like castaways bobbing in an ocean of digital content, consumers are adrift in a sea of endless choices. They can go anywhere. And as readers of this magazine know too... Read More

  • Loyalty Innovation

    Loyalty 360'; ?>

    Drop Tank: “Pump Rollback Cards” Who doesn’t like to see prices at the pump rollback?  Drop Tank’s new cents-off-per-gallon cards, called Dropoints cards,... Read More

  • Let the Games Begin!

    Loyalty 360'; ?>

    Shoveling snow, grocery shopping, folding laundry, some daily activities just don’t scream fun…but maybe they should.  We’ve all heard about gamification– using... Read More

  • WHY Loyalty Needs Gamification

    The loyalty industry has a rich history of producing tangible behavioral results. From the earliest days of S&H green stamps to today's modern programs, the effect of... Read More

  • Strategies for Multi-Language Loyalty Marketing

    It’s a given of loyalty marketing that the more engaged your customers are with your brand, the more likely they are to stick around. Keeping the spark... Read More

  • Loyalty Gamified

    Loyalty 360'; ?>

    Gamification has quickly grown to be more than an industry buzzword. Games, ratings, ranking and rewards are some of today’s most successful motivators of... Read More

  • A New Era in Airline Loyalty

    There’s a fundamental shift underway. Whereas traditional airline loyalty programs were essentially intended to reward those already loyal—by dint of them being... Read More

  • Recyclebank Gamified “Doing Good” for an Eco Curious Public

    Recyclebank’s Eco-system combines gamification for mother earth with a growing global community. Recyclebank is in the business of increasing the consumers Eco-IQ and changing the world both on... Read More

  • Executive Insights: Kris Duggan

    Kris Duggan CEO & Co-Founder of Badgeville has been described as a serial entrepreneur with a passion for building innovative, fast-growing SaaS companies. He is dedicated to helping brands on... Read More

  • Arby’s is Turning Lunch into a Game

    Arby’s is using gamification elements to turn their “Good to Gourmazing” promotion into a $10,000 Giveaway for one lucky winner.  The gamified giveaway is in celebration... Read More

  • Webinar Review: Creating Loyalty 3.0: How Game Thinking is Changing the Rulebook on Consumer Engagement and Loyalty

    People have fundamental needs and desires - for reward, status, achievement and competition, among others. Games have long been a place where those needs have been met. But how do... Read More

  • Building CPG Advocates and Loyal Customers

    Birds Eye® Voila!®, a portfolio brand of Pinnacle Foods Group LLC, is launching a new digital advocacy hub at birdseyevoila.com.   This spring, digital initiatives will... Read More

  • Game-Based Marketing Set To Take Over The Business World – Wait What?

    Game-Based Marketing, by Gabe Zichermann and Joselin Linder, introduces us into a new world of marketing.  Don’t over think the meaning of game-based marketing too much; defined... Read More

  • Building Consumer-Centric Loyalty: 6 Insights and 5 Best Practices (Part I)

    Marketers today have some tough decisions to make. They are faced with the task of responding to a consumer group that simultaneously wants real-time personalized outreach but is also hyper-concerned... Read More

  • The Loyalty Marketing Revolution: What’s Next?

    Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking”... Read More

  • Loyalty Reads - January 2011

    START WITH WHY: How Great Leaders Inspire Everyone to Take Action by Simon Sinek October 2009 | Portfolio Hardcover Some people and organizations are more innovative, more influential, and some more profitable... Read More

  • Loyalty Innovation - January 2011

    Isis For the first time, three of the largest U.S. wireless service providers—AT&T Mobility, T-Mobile USA, and Verizon Wireless—have united to build a... Read More

  • Loyalty: Now Where Do We Go?

    Barry Kirk'; ?>

    What lies ahead for loyalty in both the business-to-consumer (B2C) and business-to-business (B2B) spaces? Let’s look into the crystal ball that was the panel of industry... Read More