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Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

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Knowing How to Respond to Voice of the Customer Programs Leads to Greater Brand Loyalty

Truly listening to customers is such a crucial imperative for loyalty marketers everywhere. But, truly listening won’t do any good for a brand’s customer engagement/customer…Read More

Comarch Lends Helping Customer Loyalty Hand to Brussels Airlines

Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty prop­osition and supplement its existing Lufthansa Miles & More loyalty program with a new…Read More

Customer Retention a Chief Concern Among Loyalty Marketers

Wouter Meeuwisse is the CEO and founder of Stampwallet, a company founded in 2014 in Curacao, a Caribbean island near the coast of Venezuela. Stampwallet is a smart wallet for customer…Read More

British Gas Set to Launch New Loyalty Program in April

Starting in April, British Gas, Britain’s largest energy supplier, will invest 100 million pounds ($125 million) in reduced bills and Sky pay-TV packages as part of a customer reward loyalty…Read More

In a Digital World, Bebuzzd Helps Local UAE Merchants Offer Relevant Customer Experiences

For years, loyalty programs were leveraged only by some of the biggest organizations from across the most established industries. Only those that had the internal resources and operational capabilities had…Read More

SuperValu Aims to Be Leading National Loyalty Program with Bank of Ireland Partnership

Having the number one loyalty program in an entire country might be an idealized goal for many brands, but it just may be in reach for SuperValu, which operates one…Read More

Japan Airlines Expands Global Reach Through Key Loyalty Program Alliance

With the airline industry traditionally viewed as one that eschews convenience and comfort for all but the most elite travelers, Japan Airlines is attempting to embrace a customer experience strategy…Read More

New Standardizations Increase Simplicity Across EAP Airline Loyalty Programs

Simplicity and consistency are two key customer experience concepts that most brands and marketers are currently very familiar with. But in light of the complexity that plagues most facets of…Read More

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Knowing How to Respond to Voice of the Customer Programs Leads to Greater Brand Loyalty

Truly listening to customers is such a crucial imperative for loyalty marketers everywhere. But, truly listening won’t do any good for a brand’s customer engagement/customer…Read More

Comarch Lends Helping Customer Loyalty Hand to Brussels Airlines

Officials at Brussels Airlines, which underwent a strategic turnaround, wanted to strengthen their loyalty prop­osition and supplement its existing Lufthansa Miles & More loyalty program with a new…Read More

Customer Retention a Chief Concern Among Loyalty Marketers

Wouter Meeuwisse is the CEO and founder of Stampwallet, a company founded in 2014 in Curacao, a Caribbean island near the coast of Venezuela. Stampwallet is a smart wallet for customer…Read More

British Gas Set to Launch New Loyalty Program in April

Starting in April, British Gas, Britain’s largest energy supplier, will invest 100 million pounds ($125 million) in reduced bills and Sky pay-TV packages as part of a customer reward loyalty…Read More

In a Digital World, Bebuzzd Helps Local UAE Merchants Offer Relevant Customer Experiences

For years, loyalty programs were leveraged only by some of the biggest organizations from across the most established industries. Only those that had the internal resources and operational capabilities had…Read More

SuperValu Aims to Be Leading National Loyalty Program with Bank of Ireland Partnership

Having the number one loyalty program in an entire country might be an idealized goal for many brands, but it just may be in reach for SuperValu, which operates one…Read More

Japan Airlines Expands Global Reach Through Key Loyalty Program Alliance

With the airline industry traditionally viewed as one that eschews convenience and comfort for all but the most elite travelers, Japan Airlines is attempting to embrace a customer experience strategy…Read More

New Standardizations Increase Simplicity Across EAP Airline Loyalty Programs

Simplicity and consistency are two key customer experience concepts that most brands and marketers are currently very familiar with. But in light of the complexity that plagues most facets of…Read More

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Global Channel Loyalty Programs Infographic

Learn about the differences between channel loyalty programs in every region around the globe. How much is being spent in each region? What features do they want? Take a look…Read More

Retail Loyalty and the Consumer

In today’s retail market, in order to achieve superior growth, retailers need to do two things: retain their existing customers, at the same time as attracting new ones…Read More

Marketing to Women Using Brand Partnerships Survey Results

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No Woman is an Island, and Neither is any Brand; What Makes Women Tick and how to Market to them Using Brand Partnerships

Exec summary It’s a universally acknowledged truth that women make more than 80% of all consumer purchasing decisions. But it’s less acknowledged that 91% of women say advertisers…Read More

Loyalty360 Executive Brief: Expect to See Continued Growth in Content Marketing

According to a new Executive Brief released by Loyalty360 – The Loyalty Marketer’s Association, over half of marketers anticipate that the budget allocated to content marketing will grow…Read More

Customers Are Not For Christmas

This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their…Read More

Customers Aren’t Just for Christmas: An Infographic

CUSTOMERS AREN’T JUST FOR CHRISTMAS: AN INFOGRAPHIC We asked 1000 adults what they think will influence their Christmas shopping. Read More

Corporate Social Responsibility: Making a Difference for Customer Relationships

In its just released Industry Brief, “Corporate Social Responsibility: Making a Difference for Customer Relationships,” Loyalty 360 – The Loyalty Marketer’s Association shares insights from industry leaders…Read More

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U.K.’s Government as a Platform Initiative Making Progress

The U.K. government has been delivering on its Government as a Platform initiative for the past few years. But what exactly is it? The official definition is "Government as…Read More

Decoding the German fashion Social Network

Big brands, glossy magazines, celebrities and lavish advertising campaigns have traditionally set the agenda in the fashion industry. But with the rise of social media, a medium that is by…Read More

Digital Transformation Going Slowly for Local U.K. Authorities

Local governments are generally not considered “early adopters” when it comes to technology. Citizens tend to be the ones who use the latest technology, then almost have to…Read More

How the Future of Financial Planning and Analysis Should be; A European Perspective

In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver clear, actionable business insight to their colleagues&mdash…Read More

Global Reward Solutions Launches New GRS Storefront:  A Fast-Connect API for Global Rewards.

Sourcing meaningful rewards from dependable suppliers is a common pain point for many companies running points-based reward and loyalty program. At Global Reward Solutions (GRS®), we recognized how challenging…Read More

Key Trends in the Global Smartphone Market: Part 1

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing…Read More

ASEAN on My Mind: Where Are the Tire Tracks Leading Us To?

Car tire makers are keen to position themselves in hot new markets, and signs point to Indonesia as an interesting market for replacement car tires. Sales in Indonesia rose by 11%…Read More

What Can We Learn From Millennials?

Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness…Read More

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