Resources

Loyalty News

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Sort By
Most Recent
Page of 134
prev    next

In a Digital World, Bebuzzd Helps Local UAE Merchants Offer Relevant Customer Experiences

For years, loyalty programs were leveraged only by some of the biggest organizations from across the most established industries. Only those that had the internal resources and operational capabilities had…Read More

Glasgow-based CRM Platform Highlights the Ubiquitous Usefulness of Customer Loyalty

There is already a lot of money swirling around the loyalty program space, and it appears as if even more will continue to funnel in. The reason, of course, is…Read More

SuperValu Aims to Be Leading National Loyalty Program with Bank of Ireland Partnership

Having the number one loyalty program in an entire country might be an idealized goal for many brands, but it just may be in reach for SuperValu, which operates one…Read More

Japan Airlines Expands Global Reach Through Key Loyalty Program Alliance

With the airline industry traditionally viewed as one that eschews convenience and comfort for all but the most elite travelers, Japan Airlines is attempting to embrace a customer experience strategy…Read More

New Standardizations Increase Simplicity Across EAP Airline Loyalty Programs

Simplicity and consistency are two key customer experience concepts that most brands and marketers are currently very familiar with. But in light of the complexity that plagues most facets of…Read More

Brands with Loyalty Programs Attract More British Consumer Spend

While once almost universally confined to the hotel and airline industries, loyalty programs are now enjoying a universal ubiquity that seems to be blanketing the market. And the reason is…Read More

Europcar and Airberlin Create a Customer Experience with Increased Value, Convenience, and Relevancy

Added value, personal relevancy, convenience, and simplicity are all factors brands and marketers should drive to increase customer engagement and loyalty. Since customers are assailed on every front with a…Read More

Emirates Reengineers Loyalty Program to Add Value and Increase Simplicity

The current marketing climate does not bode well for complacency of any kind. Customer behaviors and expectations are rapidly evolving, and new technology platforms are constantly rendering the entire landscape…Read More

Page of 134
prev    next
Sort By
Most Recent
Page of 116
prev    next

In a Digital World, Bebuzzd Helps Local UAE Merchants Offer Relevant Customer Experiences

For years, loyalty programs were leveraged only by some of the biggest organizations from across the most established industries. Only those that had the internal resources and operational capabilities had…Read More

Glasgow-based CRM Platform Highlights the Ubiquitous Usefulness of Customer Loyalty

There is already a lot of money swirling around the loyalty program space, and it appears as if even more will continue to funnel in. The reason, of course, is…Read More

SuperValu Aims to Be Leading National Loyalty Program with Bank of Ireland Partnership

Having the number one loyalty program in an entire country might be an idealized goal for many brands, but it just may be in reach for SuperValu, which operates one…Read More

Japan Airlines Expands Global Reach Through Key Loyalty Program Alliance

With the airline industry traditionally viewed as one that eschews convenience and comfort for all but the most elite travelers, Japan Airlines is attempting to embrace a customer experience strategy…Read More

New Standardizations Increase Simplicity Across EAP Airline Loyalty Programs

Simplicity and consistency are two key customer experience concepts that most brands and marketers are currently very familiar with. But in light of the complexity that plagues most facets of…Read More

Brands with Loyalty Programs Attract More British Consumer Spend

While once almost universally confined to the hotel and airline industries, loyalty programs are now enjoying a universal ubiquity that seems to be blanketing the market. And the reason is…Read More

Europcar and Airberlin Create a Customer Experience with Increased Value, Convenience, and Relevancy

Added value, personal relevancy, convenience, and simplicity are all factors brands and marketers should drive to increase customer engagement and loyalty. Since customers are assailed on every front with a…Read More

Emirates Reengineers Loyalty Program to Add Value and Increase Simplicity

The current marketing climate does not bode well for complacency of any kind. Customer behaviors and expectations are rapidly evolving, and new technology platforms are constantly rendering the entire landscape…Read More

Page of 116
prev    next
Sort By
Most Recent
Page of 5
prev    next

Global Channel Loyalty Programs Infographic

Learn about the differences between channel loyalty programs in every region around the globe. How much is being spent in each region? What features do they want? Take a look…Read More

Retail Loyalty and the Consumer

In today’s retail market, in order to achieve superior growth, retailers need to do two things: retain their existing customers, at the same time as attracting new ones…Read More

Marketing to Women Using Brand Partnerships Survey Results

Read More

No Woman is an Island, and Neither is any Brand; What Makes Women Tick and how to Market to them Using Brand Partnerships

Exec summary It’s a universally acknowledged truth that women make more than 80% of all consumer purchasing decisions. But it’s less acknowledged that 91% of women say advertisers…Read More

Loyalty360 Executive Brief: Expect to See Continued Growth in Content Marketing

According to a new Executive Brief released by Loyalty360 – The Loyalty Marketer’s Association, over half of marketers anticipate that the budget allocated to content marketing will grow…Read More

Customers Are Not For Christmas

This Christmas, brands will spend millions trying to entice customers to action – to choose their particular product or service over another, to get their message across, to get their…Read More

Customers Aren’t Just for Christmas: An Infographic

CUSTOMERS AREN’T JUST FOR CHRISTMAS: AN INFOGRAPHIC We asked 1000 adults what they think will influence their Christmas shopping. Read More

Corporate Social Responsibility: Making a Difference for Customer Relationships

In its just released Industry Brief, “Corporate Social Responsibility: Making a Difference for Customer Relationships,” Loyalty 360 – The Loyalty Marketer’s Association shares insights from industry leaders…Read More

Page of 5
prev    next
Sort By
Most Recent
Page of 13
prev    next

U.K.’s Government as a Platform Initiative Making Progress

The U.K. government has been delivering on its Government as a Platform initiative for the past few years. But what exactly is it? The official definition is "Government as…Read More

Decoding the German fashion Social Network

Big brands, glossy magazines, celebrities and lavish advertising campaigns have traditionally set the agenda in the fashion industry. But with the rise of social media, a medium that is by…Read More

Digital Transformation Going Slowly for Local U.K. Authorities

Local governments are generally not considered “early adopters” when it comes to technology. Citizens tend to be the ones who use the latest technology, then almost have to…Read More

How the Future of Financial Planning and Analysis Should be; A European Perspective

In a recent global study conducted by CFO Research and sponsored by SAP, finance executives from Europe acknowledge increasing pressure to deliver clear, actionable business insight to their colleagues&mdash…Read More

Global Reward Solutions Launches New GRS Storefront:  A Fast-Connect API for Global Rewards.

Sourcing meaningful rewards from dependable suppliers is a common pain point for many companies running points-based reward and loyalty program. At Global Reward Solutions (GRS®), we recognized how challenging…Read More

Key Trends in the Global Smartphone Market: Part 1

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015, smartphone unit demand was up +7% on the same period of last year. So what is driving this continuing…Read More

ASEAN on My Mind: Where Are the Tire Tracks Leading Us To?

Car tire makers are keen to position themselves in hot new markets, and signs point to Indonesia as an interesting market for replacement car tires. Sales in Indonesia rose by 11%…Read More

What Can We Learn From Millennials?

Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness…Read More

Page of 13
prev    next