New, cheaper, and rapidly spreading technologies are changing the way that most customers interact with brands. Recently, the mass adoption of smartphones has been a prime example of this customer engagement phenomenon. The adoption is well underway in many countries, and the African market is no exception. The affordability and availability of mobile devices is seeing a veritable explosion of use.
Currently, almost 1 billion people across the African content carry a mobile subscription, and MTN Group, Africa’s largest mobile operator, manages a large portion of these customers. And in order to better serve its more than 230 million customers, MTN has chosen ItsOn to increase subscriptions, build revenue, and drive new digital content through a more personalized customer experience.
"As we expand into emerging markets, we're seeing an untapped base of new smartphone users with a growing appetite for new services and digital content," said Albert Fernandez, Group Chief Consumer Officer of MTN. "We want to make it easier for our customers to access these services and content, act on contextual offers and purchase new goods directly from their device. We believe ItsOn's platform is the best solution for this need on the market today."
ItsOn, a leading mobile and digital transformation solutions service provider, will help MTN provide a more seamless customer experience by automating and “virtualizing” many functions including billing, charging, activation, various mobile purchases and more.
MTN is also confident that ItsOn will help the brand offer a more enjoyable customer experience through faster service with more advanced options. ItsOn’s platform also comes equipped with a host of loyalty services to drive retention and satisfaction.
"Our mission at ItsOn is to help our mobile operator customers create, market and sell new products and services through an enjoyable, instant mobile experience that connects the next billion internet users," said Greg Raleigh, Founder and CEO of ItsOn. "We're proud to be working with MTN and we are honored that they have chosen our technology to power their vision for a digital on-ramp of new services for their users."
In addition to virtualizing and automating key operator business and support systems, operators can overlay ItsOn's platform on top of their existing IT systems to quickly launch innovative services, accelerate mobile commerce growth and provide an enjoyable digital consumer experience.
As more and more mobile phone users everywhere seek quick, convenient and personalized customer experiences, more brands are scrambling to deliver. With this new partnership, MTN hopes to stay ahead of the curve. MTN will first launch its new ItsOn powered services across South Africa. An expansion across other countries is expected to happen soon after.