Prominent Etihad and ADIB Loyalty Program Partnership Wins Top Freddie Award

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As the popularity of loyalty programs continue to spread all across the world, a prominent UAE loyalty program partnership was recently honored with a prestigious industry award. Both Etihad Guest and Abu Dhabi Islamic Bank (ADIB) were bestowed with a top honor at this year’s Freddie Awards, which have become one of the most esteemed member-generated awards in the travel loyalty industry.

Etihad Guest, the multi-airline loyalty program of Etihad Airways, and ADIB, have both received the “Best Affinity Covered Card Award” for the Middle East and Asia region.

The award recognizes each brand’s ability to offer a superior customer experience, especially when providing a number of unique and valuable ways to earn points, rewards and to easily transcend tier levels.

“We continue to grow the loyalty program and just this week have added our 4 millionth member, which is an important milestone for us,” said Yasser Al Yousuf, managing director of Etihad Guest. “The Freddie Award was very welcome and it’s already been a successful month having been recognized as the ‘Airline with Best Frequent Flyer Program’ at the recent Business Traveller Middle East Awards 2016.

This most recent award actually marks the sixth award for Etihad in the past five years.

Al Yousuf continued, “It demonstrates the ambition that we have for the program but also that it’s voted for by frequent fliers means a lot to us. Through the lifestyle partners and leading benefits we add, we want to provide a first class loyalty program whether our members are flying with Etihad Airways, our partner airlines or making a purchase through one of our many program partners.”

ADIB was equally excited about the award and about its enduring partnership with Etihad.
"We have recently renewed our partnership with Etihad Guest and this recognition further cements our strong and successful relationship,” Said Philip King, Head of retail banking for the UAE at ADIB. “The ADIB Etihad Guest Covered Cards offer customers a distinctive and value-added proposition that is unmatched in the travel cards market. We are truly honored to receive this award and we are looking forward to many more years of success with our partners, Etihad Guest." 

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