Almost every one gets a little bit happier when the end of the workweek rolls around. And now, in addition to the namesake that references this hallowed time of the week, customers at TGI Fridays UK, have another reason to celebrate. Regardless of what day of the week guests experience the brand’s signature menu of full-flavored contemporary favorites, they can now stay connected to the restaurant through new mobile customer engagement platform.
The award winning UK casual dining chain has recently partnered with Punchh, a restaurant-focused mobile CRM and data driven customer analytics agency, to design an original loyalty program app. Now the United Kingdom’s original casual American dining bar and grill will allow guests to engage in an array of individualized customer experiences such as birthday rewards, mobile games and special prizes.
“At Fridays we are always looking at new, fun ways to engage with our guests and our app does just that,” said Karen Forrester, CEO of TGI Fridays UK. “We love to embrace the latest technology and this partnership has allowed us to really drive the Fridays experience into the hands of our guests, offering unrivalled rewards and benefits starting as soon as the app is downloaded.”
Through Punchh’s cloud-based and POS-integrated mobile CRM platform, the new loyalty program and mobile app will allow TGI Fridays UK guests to begin collecting rewards and prizes at locations all across the country. Not only will it integrate with any smartphone, it will also offer custom-built rewards based on previous purchases to better personalize the entire experience.
“This new mobile loyalty program will allow TGI Fridays UK to better understand and connect with their guests on a more personal level,” said Vic Mahadevan, CEO of Punchh. “Due to the importance and popularity of technology and smartphones, it is crucial for brands to interact with their fans on the devices that they’re using 24/7. TGI Fridays UK will not only see the various nuances of each guests’ preferences, but it will also be able to tailor messaging to them through the new app.”
After every TGI Fridays UK visit, guests will also have chances to win prizes by scanning the barcode on their receipt. They can collect a number of items such as a free Jack Daniel’s Burger, Veggie Burger, a cocktail, dessert or side, and more.