The Diamond Store Finds Stronger Customer Engagement and Doubles Conversions by Blending Site Search and Navigation Together

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SLI Systems ( today announced that The Diamond Store ( is using its full-service site search and navigation solutions to improve the user experience and increase customer engagement by creating a consistent search-based experience with deep refinement options across its eCommerce site.

The Diamond Store, the largest online jeweler in the UK, is seeing higher conversion rates for site visitors who interact with site search, and category and navigation webpages powered by its SLI's Learning Search; visitors who interact with SLI features convert at double the rate of visitors who don't.

The Diamond Store previously had a homegrown site search solution, but chose SLI for its intelligent search that "learns" from past user behaviour, and its flexible ways to create a broad set of refinements. By incorporating search refinement options on navigation pages – and leveraging site search results to populate navigation and category pages – The Diamond Store can help customers narrow down product options based on price range, gemstone, metal type, band style, occasion, and many more. The Diamond Store is also using SLI to manage search and navigation on its mobile site.

"SLI's search is so powerful that we have embedded it into almost every aspect of our site. We have found this to be an ideal way to create a highly user-friendly and engaging site – particularly for something like high-end jewelry, which can be a difficult purchase to make online," said Gary Ingram, managing director of The Diamond Store. "The many options for filtering results, and the use of search results on category and navigation pages, make it much easier for customers to find items of interest, and the quick view windows and videos incorporated into search results help them get a good look at an item so it's easier to make a purchase. SLI's expert team has helped us tremendously in delivering such a satisfying shopping experience."


About SLI Systems SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand.


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