Brand Corner

Brand Corner

Browse Loyalty360’s content about the brands who are leading the way when it comes to customer loyalty. Stay on top of the latest news and research, and learn about the best practices, tools, techniques, partnerships and metrics that top brands are using to win loyal and profitable customers.

Mercedes-Benz CEO: Customer Experience is the Brand

Don’t say the following words to Stephen Cannon, President and CEO, Mercedes-Benz USA: customer satisfaction. That is setting the bar too low for the iconic global brand, Cannon…Read More

Executive Insights: Bernhard Brugger, PAYBACK

PAYBACK is Europe's biggest marketing and couponing platform. In Germany, customers can collect points every day from over 500 companies in-store, online and on the move and redeem these for…Read More

Going Global with Loyalty: My Starbucks Rewards UK & Ireland

The My Starbucks Rewards program has been incenting and rewarding US and Canadian Starbucks’ regulars since 2009, and this January Starbucks fans in the UK and Ireland were provided the…Read More

Mercedes-Benz CEO: Customer Experience is the Brand

Don’t say the following words to Stephen Cannon, President and CEO, Mercedes-Benz USA: customer satisfaction. That is setting the bar too low for the iconic global brand, Cannon…Read More

Executive Insights: Bernhard Brugger, PAYBACK

PAYBACK is Europe's biggest marketing and couponing platform. In Germany, customers can collect points every day from over 500 companies in-store, online and on the move and redeem these for…Read More

Going Global with Loyalty: My Starbucks Rewards UK & Ireland

The My Starbucks Rewards program has been incenting and rewarding US and Canadian Starbucks’ regulars since 2009, and this January Starbucks fans in the UK and Ireland were provided the…Read More

Mercedes-Benz CEO: Customer Experience is the Brand

Don’t say the following words to Stephen Cannon, President and CEO, Mercedes-Benz USA: customer satisfaction. That is setting the bar too low for the iconic global brand, Cannon…Read More

Executive Insights: Bernhard Brugger, PAYBACK

PAYBACK is Europe's biggest marketing and couponing platform. In Germany, customers can collect points every day from over 500 companies in-store, online and on the move and redeem these for…Read More

Going Global with Loyalty: My Starbucks Rewards UK & Ireland

The My Starbucks Rewards program has been incenting and rewarding US and Canadian Starbucks’ regulars since 2009, and this January Starbucks fans in the UK and Ireland were provided the…Read More