Beyond Boundaries: How to Succeed in Taking Your Retail Brand International

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We have reached the point where it has become impossible to neglect the impact and importance of “international” in retailing. Whether it is Zara or H&M, Ikea or Sephora, Aldi or Amazon, the list of leading retail companies now has a decidedly global tone. Yet at the same time, the headlines are also filled with retailers retrenching globally. Even the biggest names in retail - Carrefour, Walmart, Tesco to name but a few - have had their share of defeats. So what is the formula for success?

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